Tuna - The Power of Mass Marketing vs Conservation

As the Bluefin tuna debate rages through 11 different nations and as many NGO's, we pause to remind those on the front lines that when it comes to mass marketing, conservation has nothing on well heeled commercial interests who want to see the next two billion consumers eating tuna.

Let's rethink how we market to the populace. Clearly the threat of mercury in the diet does not factor into the commercial propaganda: