The Ethics of Shark Diving

The following video aptly highlights a post from earlier this year. We suggested that the ongoing "rule of thumb" within our industry was actually working against it. That would be "Out do the other guy".

At some sites the headlong rush to offer more adrenaline fueled encounters and the abandonment of nearly all safety protocols will eventually lead to disaster. The site in this video is Tiger Beach, Bahamas. At one time there was only one operation here. That operation with the help of photographers and hundreds of videos on You Tube and elsewhere "set the bar" for the current operations who are growing by the year.

The question with this video is about "ethics and sustainability" in our industry and once again the power of You Tube and viral media to portray our industry in a less than positive light: